Nearly 73% of small businesses in the U.S. have their own website, still an important baseline for being taken seriously online. Today, digital competition is tough, and strong search engine...
Using SEO to Drive Online Sales for Small Businesses
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AI SEO Strategies 2026: Optimizing for AI-Powered Search
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The search landscape is changing faster than most businesses can adapt. Google’s AI Overviews now appear in over 13% of all search queries as of January 2025, with that number doubling every few...
How Hostopia’s Apps Are Integrated With Social Media: A Guide for Partners
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We understand that for a small or medium-sized business (SMB), treating social media platforms as an optional add-on is no longer viable. Today, customers not only buy from you, but also expect to...
Voice Search in 2025: Trends & Strategies Every Business Should Use
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A potential customer is driving home from work. They ask their car’s hands-free system, “Where can I find a highly-rated pizza place near me that offers gluten-free options?“. In...
AI for Beginners: A Simple Guide to Understanding AI
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Artificial Intelligence (AI) is an integral part of daily life. From the virtual assistants on your phone to personalized shopping recommendations online, AI is transforming how we work, live, and...
Email Exclusive Deals: How to Reward Loyal Customers with Promotions
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Your loyal customers deserve special treatment. Hostopia’s mission is to empower partners and service providers like you to increase retention and new business, and one of the ways to do this...
How to Personalize eCommerce in 2025 & Drive Customer Loyalty
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Personalized recommendations are something every customer expects nowadays, and it’s essential in order to drive a sustainable business toward success. With the AI craze well past our horizon...
Website vs. Social Media: Why You Need Both According to Experts
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The modern sales funnel has evolved. Marketing experts agree that the customer journey is no longer a straight line; it’s a dynamic web of interactions, making a website and social media...
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