Google started marking HTTP as “not secure”. Do you offer SSL to your customers?
As of July 24, 2018 all HTTP sites will be flagged as not secure in the Chrome browser bar. As a service provider, you need to be aware and ahead of the impacts of SSL (Secure Sockets Layer) to your small business customers.
See the major SSL talking points in the SSL infographic below.
SSL, or secure sockets layer, is the secure version of HTTP. It is the industry standard technology being utilized by millions of websites in order to ensure the safety of their customers, the transactions they make, and the information those customers share from browser to server. code providing security over internet infrastructures today.
Why is SSL important?
Well, for starters—did you know that 65% of customers reported abandoning an online purchase due to feelings of concern over their internet security? With ecommerce thriving and email marketing at an all-time high, ensuring your customers’ information safety is vital. While it might seem like an obvious choice for customers with ecommerce, SSL is also necessary for sites with “email sign up” or “contact us” forms. With Google’s pending update, SSL should be added to almost every website
65% of customers reported abandoning an online purchase due to feelings of concern over their internet security
Benefits of an SSL certificate:
- Your website will rank higher in Google Search than sites without SSL
- SSL is a component of PCI compliance
- Prevents identity theft and eavesdropping attacks
- Protects files being transferred from being corrupted
- Reassures customers that your brand is trustworthy and up to date on security protocol
While Google is the main driver of this new protocol, it is only a matter of time before the rest of the internet follows suit. Plus, they have made SSL even more inviting by adding an SEO aspect. Having SSL is likely to encourage your website to rank higher than an insecure website.
Types of SSL
There are three basic types of SSL Certificates that vary in level of company verification, display and warranty coverage:
- Domain Validation (DV) – Domain Validation certificates are the most basic type of SSL certificate, checking the certificate against the domain registry. Domain Validation certificates do not validate that the business is legitimate.
- Organization Validation (OV) – This type of SSL verifies the domain name and the company against business registry databases. This is the standard SSL that should be used on a commercial or public-facing website.
- Extended Validation (EV) – On top of organizational validation, this version of the SSL requires company documentation for complete validation. EV certificates often display an additional green bar on modern browsers to denote complete trust and security with visitors. It also generates a dynamic Site Seal versus a static Site Seal that includes organizational details. One provider states that sites that switched from standard OV to EV have experienced 5-28% increases in web traffic and sales volumes.
A Wildcard SSL certificate secures all subdomains (*.yourdomain.com) of a domain, versus having to purchase and install individual SSL certificates.
Offer SSL to your business customers
SSL certificates are part of Hostopia’s white label product portfolio. Service providers can bundle with websites or sell stand-alone, and help customers ensure they are protected online and not being penalized.