Statistics round-up

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Statistics Round-up

Looking for statistics to support your product, sales and marketing? We’ve compiled a great list of marketing statistics related to your website and online marketing services.

<strong>Logo & Branding</strong>

When asked what the single most important form of content for their business, with only one choice allowed, 32% of marketers picked visual images (Social Media Examiner).

77% of B2B marketing leaders say branding is critical to growth (Circle Research).

Consistent brand presentation across all platforms can increase revenue up by up to 23 percent (Lucidpress).

<strong>Website Statistics</strong>

Two-thirds (64%) of small businesses have a website. (Clutch)

More than one quarter (28%) of small businesses spend less than $500 on a website. (Clutch)

More than half (54%) of small businesses plan to invest in improving their websites this year. (Clutch)

81% of people think less of a brand if its website is not updated, according to a 2018 survey. (Blue Fountain Media)

39% of people would think twice about using a product or service if the website isn’t fresh and current. (Blue Fountain Media)

57% of small businesses reported that digital tools for creating their online presence were perceived as challenging. (United States Chamber of Commerce)

<strong>Ecommerce</strong>
Mobile transactions now represent more than 50 percent of online transactions in many countries. (Criteo)

Global online sales in 2017 totaled US$2.3 trillion, representing 10.2% of total retail sales, and we expect that proportion to reach 17.5% by 2021. (Nielson)

Fashion, travel and books/music are the top three categories that consumers shop for online, at 61%, 59% and 49%, respectively, across markets globally. (Nielson)

84.8% of millennials will be digital buyers this year. (eMarketer)

77.5% Gen X will be digital buyers this year. (eMarketer)

62% of 18-to-38s are estimated Amazon Prime members. (Roth Capital Partners)

<strong>Social Media Statistics</strong>
More than 71% of US internet users access a social network at least once a month. (eMarketer)

Small businesses invest in social media marketing (56%) more than other SEO services, including local search optimization (46%) and on-site optimization (37%). (Clutch)

51% of marketers do not have a documented social media strategy. (Buffer)

Two-thirds (66%) of marketers plan to increase their social media marketing budget in 2019. (Buffer)

63% of marketers stated paid social media advertising has been somewhat or very effective for their business. (Buffer)

<strong>Search Marketing Statistics</strong>

The state of local search 2019 report (Moz)

90% of online searchers haven’t made their mind up about a brand before starting their search.(Status Labs)

Businesses make on average $3 in revenue for every $1.60 they spend on Google AdWords. (PowerTraffick)

72% of consumers who did a local search visited a store within five miles. (Wordstream)

27% of consumers looked online daily for a local business in 2018 – more than double the proportion in 2017. (BrightLocal)

Over half (55%) of small businesses invest in SEO, a marginal (3%) increase over last year. (Clutch)

Approximately two-thirds (65%) devote 30% or less of their marketing budget to paid campaigns. (Clutch)

US digital marketing spend will near $120 billion by 2021. Investment in paid search, display advertising, social media advertising, online video advertising and email marketing will pace to 46% of all advertising in five years. (ForresterClutch)

 

<strong>Email Marketing Statistics</strong>

Subject line open rate stats report (Mixpanel)

81% of small and medium-sized businesses said email marketing drives customer acquisition; and 80% said it drives retention. (WBR Digital)

For every $1 invested, email marketing generates an average return of $38. (Direct Marketing Association (DMA))

About one-third of US retail email list subscribers have made a purchase from the retailer whose email they subscribed to. (Listrak)

<strong>Directory Listings</strong>

73% of consumers lose trust when a business’ online listing information is incorrect. (Search Engine WatchListrak)

The number of backlinks (domains linking to a page) correlated with rankings more than any other factor. (backlinko)

<strong>Reviews/Reputation Monitoring</strong>

86% of consumers read reviews for local businesses (including 95% of people aged 18-34). (BrightLocal)

Consumers read an average of 10 online reviews before feeling able to trust a local business. (BrightLocal)

40% of consumers only take into account reviews written within the past 2 weeks – up from 18% last year. (BrightLocal)

91% of 18-34 year old consumers trust online reviews as much as personal recommendations. (BrightLocal)

89% of consumers read businesses’ responses to reviews. (BrightLocal)

<strong>Video Statistics</strong>

67% of marketers said time was their biggest hurdle in creating video content, and 42% said budget. (Buffer)

In a 2018 HubSpot survey, 54% of consumers wanted to see more video content from a brand or business they support. (Hubspot)

64% of consumers reported making a purchase after watching a marketing video on Facebook in the last month. (Animoto)

<strong>General Business/Marketing Statistics</strong>

Every day, 85% of users (3.4 billion people) connect to the internet and spend, on average, six-and-a-half hours online.(Nielson)

 

 

By Faizan Shujaat

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