Statistics round-up


Statistics Round-up

Looking for statistics to support your product, sales and marketing? We’ve compiled a great list of marketing statistics related to your website and online marketing services.

<strong>Logo & Branding</strong>

When asked what the single most important form of content for their business, with only one choice allowed, 32% of marketers picked visual images (Social Media Examiner).

77% of B2B marketing leaders say branding is critical to growth (Circle Research).

Consistent brand presentation across all platforms can increase revenue up by up to 23 percent (Lucidpress).

<strong>Website Statistics</strong>

Two-thirds (64%) of small businesses have a website. (Clutch)

More than one quarter (28%) of small businesses spend less than $500 on a website. (Clutch)

More than half (54%) of small businesses plan to invest in improving their websites this year. (Clutch)

81% of people think less of a brand if its website is not updated, according to a 2018 survey. (Blue Fountain Media)

39% of people would think twice about using a product or service if the website isn’t fresh and current. (Blue Fountain Media)

57% of small businesses reported that digital tools for creating their online presence were perceived as challenging. (United States Chamber of Commerce)

Mobile transactions now represent more than 50 percent of online transactions in many countries. (Criteo)

Global online sales in 2017 totaled US$2.3 trillion, representing 10.2% of total retail sales, and we expect that proportion to reach 17.5% by 2021. (Nielson)

Fashion, travel and books/music are the top three categories that consumers shop for online, at 61%, 59% and 49%, respectively, across markets globally. (Nielson)

84.8% of millennials will be digital buyers this year. (eMarketer)

77.5% Gen X will be digital buyers this year. (eMarketer)

62% of 18-to-38s are estimated Amazon Prime members. (Roth Capital Partners)

<strong>Social Media Statistics</strong>
More than 71% of US internet users access a social network at least once a month. (eMarketer)

Small businesses invest in social media marketing (56%) more than other SEO services, including local search optimization (46%) and on-site optimization (37%). (Clutch)

51% of marketers do not have a documented social media strategy. (Buffer)

Two-thirds (66%) of marketers plan to increase their social media marketing budget in 2019. (Buffer)

63% of marketers stated paid social media advertising has been somewhat or very effective for their business. (Buffer)

<strong>Search Marketing Statistics</strong>

The state of local search 2019 report (Moz)

90% of online searchers haven’t made their mind up about a brand before starting their search.(Status Labs)

Businesses make on average $3 in revenue for every $1.60 they spend on Google AdWords. (PowerTraffick)

72% of consumers who did a local search visited a store within five miles. (Wordstream)

27% of consumers looked online daily for a local business in 2018 – more than double the proportion in 2017. (BrightLocal)

Over half (55%) of small businesses invest in SEO, a marginal (3%) increase over last year. (Clutch)

Approximately two-thirds (65%) devote 30% or less of their marketing budget to paid campaigns. (Clutch)

US digital marketing spend will near $120 billion by 2021. Investment in paid search, display advertising, social media advertising, online video advertising and email marketing will pace to 46% of all advertising in five years. (ForresterClutch)


<strong>Email Marketing Statistics</strong>

Subject line open rate stats report (Mixpanel)

81% of small and medium-sized businesses said email marketing drives customer acquisition; and 80% said it drives retention. (WBR Digital)

For every $1 invested, email marketing generates an average return of $38. (Direct Marketing Association (DMA))

About one-third of US retail email list subscribers have made a purchase from the retailer whose email they subscribed to. (Listrak)

<strong>Directory Listings</strong>

73% of consumers lose trust when a business’ online listing information is incorrect. (Search Engine WatchListrak)

The number of backlinks (domains linking to a page) correlated with rankings more than any other factor. (backlinko)

<strong>Reviews/Reputation Monitoring</strong>

86% of consumers read reviews for local businesses (including 95% of people aged 18-34). (BrightLocal)

Consumers read an average of 10 online reviews before feeling able to trust a local business. (BrightLocal)

40% of consumers only take into account reviews written within the past 2 weeks – up from 18% last year. (BrightLocal)

91% of 18-34 year old consumers trust online reviews as much as personal recommendations. (BrightLocal)

89% of consumers read businesses’ responses to reviews. (BrightLocal)

<strong>Video Statistics</strong>

67% of marketers said time was their biggest hurdle in creating video content, and 42% said budget. (Buffer)

In a 2018 HubSpot survey, 54% of consumers wanted to see more video content from a brand or business they support. (Hubspot)

64% of consumers reported making a purchase after watching a marketing video on Facebook in the last month. (Animoto)

<strong>General Business/Marketing Statistics</strong>

Every day, 85% of users (3.4 billion people) connect to the internet and spend, on average, six-and-a-half hours online.(Nielson)



By Faizan Shujaat

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